Research and development method

We begin development with 3 major pillars of research

Research and development method

We begin development with 3 major pillars of research

Qualitative study

30

interviews

Families with dog

They travel WITH a pet

Quantitative study

60

surveys that travel
WITH dog

surveys
that travel
WITH dog

85% Housing

70% Transport

70% Activities

60% Veterinary Services

Results

Users with pets have problems
organizing their trips due to the
difficulty of easily finding concise
and reliable pet-friendly
information.

As a consequence,they choose
to forgo certain types of trips
or not even travel with their pets.

We develop a search for the main applications

We develop a search for the main applications

We develop a search for the main applications

used by users, to see their weak points and their strong points.

used by users, to see their weak points and their strong points.

We found many problems for users

We found many problems for users

We found many problems for users

the only thing that prevented them from moving forward in their travel decisions.

the only thing that prevented them from moving forward in their travel decisions.

We generate a proto-persona

We generate a
proto-persona

to be able to focus on our main user

We continue with an
emotional journey map

We continue with an
emotional journey map

In this way we will know the impact on the person when trying to solve their management.

This was where we said

This was where we said

This was where we said

we have a proposal for the market.

we have a proposal for the market.